Be Careful and Avoid A Few Marketing Mistakes for Your Business
Online directories for businesses attract direct customer traffic, demonstrating their value in addition to your company’s website and social media sites.
Although a prospect may come across more than 30 business listing websites, however, Google My Business, Bing, and Yelp are among the best, along with Facebook and Foursquare.
A potential client is more likely to see your business listing rather than your website, whether they are searching for you by name or doing a general search of businesses in the neighbourhood.
This is due to the fact that the content in your listing profile has a big impact on local SEO and business listings are a big part of Google’s search algorithm.
What data is entered within these online business directories can play a very important role in deciding your online presence.
Therefore,you need to ensure that you are dealing only with carpets and other flooring materials while registering on the Flooring Domain directory. People generally hire local flooring contractorby referring to this directory only.
Implementing your own marketing approach to attract prospects can be motivating, but there will undoubtedly be a high learning curve. Mistakes will always be part of this process, especially during the beginning, and you must avoid the following few mistakes when you started.
Expect immediate results
BLEEN is an Australian business directory where people try to find local tradesmans, however, you cannot expect that you will be flooded with business inquiries immediately after you register.
It takes some amount of time and also your sincere efforts to rank in the top 5 results on the search engine results pages of Google.
Focussing only to bring new customers
You cannot really call yourself in business if you don’t have a new customer base. Do not lose sight of your loyal customers once you have established one, though.
Continue concentrate on acquiring new clients may seem more strategic, but it is significantly more expensive. Adding a new customer actually costs approximately six times as much as keeping an existing one.
Choosing the wrong directory for listing
For instance, Industry Link Online is a multi-category online business listings directory where you can find all companies relevant to the following areas:
- Real estate
- Many other trades
However, that may not be true for all other directories. You must check the product category or location-specific directory if you want to get a better result.
Not very actively canvassing on social media
These days’ social media sites play a very important role in making publicity for any kind of business and almost everyone is connected to any one of these networks.
If you have no presence on these websites then your business promotions will lose the necessary teeth.
Using inappropriate marketing tools
By putting your marketing plan into practice, a CRM system will enable you to focus on the prospects who are truly interested in your goods/ service and highlight your clients who have got the chance to become devoted, VIP consumers.
Additionally, it will be much easier to determine which marketing channel is responsible for your success.