Today’s businesses are operating in a much more competitive market than they were a few years back. While brick and mortar companies were once the main competitors, small to medium eCommerce firms are now the primary ones. It has resulted in a fiercely competitive market, where every business must work harder to get a piece of the pie. It is important to get as much publicity as possible for your business. Branding has since taken center stage in business, and then comes brand development and awareness executed in campaigns that can be as simple to involve promotional materials such as personalized pens, beer stein, and Personalized Baseballs, or as expensive as PPC advertising. The choice is usually dependent on the current situation and objective of the business.

Custom logo mats can be made from synthetic or coir mats and printed with your company name, tagline (website address), social media information, marketing message, and more. This mat displays your company’s most important brand assets on a mat that you can use all year. You have the option of rubber, coir, or synthetic entrance mats. Here are some benefits and uses of custom logo mats that every company could reap the benefits.

They make a great first impression

A great first impression is your only chance. If your entrance looks professional and clean, it will be the first thing customers and visitors see. They keep floors dry and safe by keeping them clean. You can personalize them with your logo, tagline, and company name to help promote your brand. The bold display of branding at the entrance speaks volumes about the company’s pride and professionalism. This is a great first impression.

They promote your company and help build brand awareness

Businesses spend huge amounts of money each year to find new customers. Your custom rugs with logo can help you achieve that goal. Your first contact with potential customers could be an entrance mat. This is in addition to making a good impression. You can personalize it to help introduce your brand to them and to show your company ethos. Customers may decide to shop at your store if they like what you have created.

They serve as advertising mediums and help build brand recall

Your custom entrance mats are highly visible because they are placed out of your store’s entrance. They can be used to advertise your brand to anyone who comes and goes. You can use the space outside of your store without any additional cost, unlike trans lights and billboards. Use it to your advantage with a creative logo mat, or an eye-catching one. You have the option to print customized mats in high-resolution images or rich colors.

Here are some unusual ways to use custom logo mats for advertising your company and brand.

You can draw people by opening your doors outside.

You can present key messages to your customers inside a doorway.

A product display can be used to showcase features and benefits, as well as provide information about sizing and comparison.

You can place a custom floormat featuring a cereal brand in front of bananas or spaghetti sauce in front of a related product display.

They double-up as a point of sales display

Effective visual merchandising can help customers find what they are looking for, make purchase decisions, and lead them to relevant products.

You can combine custom logo mats with displays, signage, and lighting to make an impressive point-of-sale display. Floor mats can also be used for:

Direct customers to certain products or sections.

Highlight sales, special promotions, offers, discounts, special giveaways, and contests, as well as other promotional marketing messages, such as loyalty clubs, contests, and special promos.

With a floormat in front, you can make last-minute sales and highlight specific brands or products at the checkout counter.